Iowa? Who cares.
On the day the 2020 presidential election kicked off with the Iowa caucuses, Michael Bloomberg was half a continent and a leap of faith away in California, where the Democratic candidate sought to bring attention to a campaign that has forsworn early voting states and anchored its ambitions to California, Texas and other delegate-rich battlegrounds to come.
The billionaire former New York City mayor flew Monday to California with with a retinue of reporters and TV cameras in tow, to remind voters that their election, like Iowa's, was underway.
Early voting in the nation's most populous state began Monday for the March 3 primary election. It was Bloomberg's fourth trip to the state as a candidate.
His first stop was at a coffee shop in Sacramento, the state capital, where in somewhat rambling remarks he encouraged supporters to get out and vote. Later appearances were scheduled with Latino voters in the heart of the farm belt in Fresno, and in Compton, the Los Angeles-area city known as the West Coast capital of hip-hop, where he planned to launch a national bus tour for surrogates and supporters.
Joe Biden says democracy begins in Iowa, but Bloomberg told supporters the path to the White House runs through California.
'We are going to win'
“I'm not running against the other Democratic candidates, I'm running against Donald Trump,'' Bloomberg said at the low-key appearance in Sacramento, speaking on a stage with a U.S. flag backdrop and “Vote early'' posters. “We are going to win this.''
In the crowd was retiree Ruth Holton-Hodson, a Democrat from Sacramento, who is leaning toward Bloomberg as the most likely choice to defeat Trump. But she said she worries his skip-Iowa plan could alienate voters, who would see a wealthy candidate making his own rules.
“I think it will turn people off,'' she said.
Nearby, wearing an “I like Mike“ sweatshirt, Colorado student Myles Hammond, said he was wavering in his decision, but was closely focused on Bloomberg and Bernie Sanders. Hammond, who was in Sacramento for a graduate school interview, said he was drawn to the former mayor's push for gun control but also liked Sanders’ strong connection with young voters. However, he worries the Vermont senator's progressive agenda might drive off middle-ground voters.
“I don't know if it would push some independent voters away,'' Hammond said of Sanders. He wasn't sure if Bloomberg's unusual strategy of skipping Iowa would work but said he might have “a better chance“ focusing on a large state like California.
Bloomberg's trip amounted to a carefully planned sideshow to the crescendo of campaigning in Iowa, where the crowded and shifting Democratic field headed toward an uncertain finish in Monday's caucuses.
It's unusual, but not unprecedented, for a candidate to turn away from Iowa, the time-honored launching pad for presidential candidates. It's similar to a presidential campaign strategy deployed in 2008 by another former New York mayor, Rudy Giuliani, who was an early dropout in a year when John McCain become the eventual Republican nominee.
The day of campaigning provided a window into Bloomberg's broader strategy. Financed by his unrivaled personal wealth, he's largely going his own way to secure the nomination to challenge President Donald Trump.
But, in embracing his conspicuous absence in Iowa, it highlighted the risk: how to stay relevant when you are competing outside the usual playing field of tradition-bound early contests like Iowa, New Hampshire, Nevada and South Carolina.
In his remarks, Bloomberg said he was planning to enter Iowa when he began considering a presidential run, then decided not to become a candidate. When he reconsidered and got in the race “it was too late to get in“ the Iowa contest.
No presidential contest awards more delegates than the state of California, the Democratic fortress that is home to 1-in-8 Americans. Iowa's caucuses have 41 delegates at stake, but California will award more than 400. In other words, go big.
Torrent of TV ads
As a candidate, Bloomberg has gone from curio to competitor with an unmatched torrent of TV ads, paired with traditional retail campaigning, that appears to have pushed him up in presidential polling. Still, he remains unknown to many voters.
But in one sign he is gaining traction, he attracted the attention of Trump, who mocked Bloomberg's height in an interview with Fox News Channel's Sean Hannity and accused the former mayor of making a special request for a box to stand on if he qualifies for future presidential debates. Bloomberg's campaign denied the claim.
Bloomberg campaign spokeswoman Julie Wood said Trump was a “pathological liar who lies about everything: his fake hair, his obesity, and his spray-on tan,'' she said.
The two rival campaigns ran dueling, multimillion-dollar ads during Sunday night's Super Bowl, with both spending an estimated $10 million for 60 seconds of air time, which Trump used to purchase two 30-second spots.