First Impressions Can Sway Elections, Experts Say

First Impressions Can Sway Elections, Experts Say

America's Voice Admin
October 7, 2018

A high-stakes election this November could shift control of the U.S. Congress. While candidates lay out policy positions aiming to win voters, experts say there is more to our decision-making than logical arguments. In a new book, psychologist Alexander Todorov shows how studies from around the world are revealing the surprising influence of first impressions. VOA's Steve Baragona has more.Original Article